In business, the impact of each of your brand's appearance can be maximized by sending the right message at the right time to the right audience. Producing too quickly a logo, a print, a Website or any other marketing piece without having defined the axis of...
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These days, most of us use fonts on a daily basis. The classic ones largely dominate ads, documents, presentations, and websites. However, choosing the appropriate typeface can clarify, enrich and increase the impact of your communications. The text body should be easy to read. Fonts must...
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Having ideas and finding solutions are something we do everyday. However, many people believe that being creative is difficult. The natural creative process is allegedly about inspiration. Flashes apparently come out of nowhere and are captured by a creative person aware enough to sense them. In reality,...
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In order for a brand to have a solid and steady image, one must establish a personality chart. The chart will define a unique way to communicate. Although it will evolve, the brand will neither be diluted nor send conflicting messages. The objective is to...
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